{"title":"Shift 48hr Flash Sale","description":"","products":[{"product_id":"shift-wb-pickleball-paddle-14mm","title":"SHIFT WB Pickleball Paddle 14mm","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eIN HAND AND SHIPPING NOW\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eThis is how foam should feel\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe SHIFT brings color to a monochrome foam market. Modern paddles have gone\u003c\/span\u003e\u003cspan\u003e numb\u003c\/span\u003e\u003cspan\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePickleball is drowning in cookie-cutter, sensation-killing paddles where you can't tell where you’re contacting the ball. So we built the SHIFT to restore the vibrant, \u003c\/span\u003e\u003cspan\u003eresponsive feel \u003c\/span\u003e\u003cspan\u003ethat's been missing since foam took over. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is the first full-foam power paddle you’ll actually feel a genuine connection with. Soft and responsive for patient play, and loaded with power when you choose to attack. It packs accessible firepower that even a 3.5 can harness. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith the first dink, you’ll sense exactly where the ball makes contact while delivering exceptional versatility, feel, and spin to bend the ball precisely where you want it.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eEngineered from the ground up\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe story of the \u003c\/span\u003e\u003cspan\u003eSHIFT\u003c\/span\u003e\u003cspan\u003e begins with a patent-pending, full-foam core we designed from scratch. Rather than slapping fiberglass on someone else's design, we engineered our own bespoke core.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe carved three blade-shaped channels through the foam that act as flex zones. They expand and contract to pocket the ball, amplifying spin and feedback. The channels graduate from thin at the center to thicker at the edges, preserving a consistent feel across the entire face.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe EVA perimeter peninsula adds forgiveness with adaptive support: beefed up at the throat to expand the sweet spot, and thinned at the top to eliminate the dead zone. We also added a thin outer ring of carbon-infused, expanded edge foam that wraps the perimeter of the face. Denser and stiffer, it delivers greater perimeter weighting for a bigger sweet spot and rock-solid stability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBecause the core isn’t entirely isolated and still connected to the handle, you get the accessible feedback of Gen 3 paddles without any of the harsh vibrations. You'll enjoy the best of both worlds: a 14mm paddle that plays like a 16mm with enhanced dwell time and a massive sweet spot.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eInnovation you can see\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou'll see what makes the SHIFT different before you even pick it up. The design on the face of the paddle maps out the foam channels beneath it, saving John Kew the trouble. You won’t need to wait for his X-rays to see the tech inside.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdd in split-shifted edge guards molded from two colors and vibrant color options worth agonizing over, and you've got a paddle that's as striking visually as it is technically.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhat are you waiting for? Make the SHIFT.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePaddle Features \u0026amp; Specs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eUSAP-Tournament Approved\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eSurface: T700 Carbon Fiber\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003ePaddle Shape: Widebody \u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eConstruction Type: Hot Mold with Perimeter Foam\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eCore Construction: Full Foam Floating Core with Patent Pending Engineered Flex\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eLayup: \u003c\/span\u003e\u003cspan\u003eCarbon Fiber x4\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003ePaddle Thickness: 14mm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eAverage Weight: \u003c\/span\u003e\u003cspan\u003e8.1 oz\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003ePaddle Length: 15.88 in\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003ePaddle Width: 8.12 in\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eHandle Length: \u003c\/span\u003e\u003cspan\u003e5.5\u003c\/span\u003e\u003cspan\u003e in\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eGrip Circumference: 4.125 in\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eSwing Weight: 106\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003eTwist Weight: 7.35\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003ePlease note: Product images shown are digital renderings. Final paddle colors and details may vary from what is displayed.\u003c\/em\u003e\u003c\/p\u003e","brand":"Volair Pickleball","offers":[{"title":"Grey and Blue","offer_id":47856827236584,"sku":"810179821432","price":120.0,"currency_code":"USD","in_stock":true},{"title":"Pink and Purple","offer_id":47856827203816,"sku":"810179821449","price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/7951\/3064\/files\/VOLAIR_SHIFT_WB_Blue-Gray_14MM_FRONT.jpg?v=1764715341"},{"product_id":"shift-el-pickleball-paddle-14mm","title":"SHIFT EL Pickleball Paddle 14mm","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eIN HAND AND SHIPPING NOW\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eThis is how foam should feel\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe SHIFT brings color to a monochrome foam market. Modern paddles have gone\u003c\/span\u003e\u003cspan\u003e numb\u003c\/span\u003e\u003cspan\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePickleball is drowning in cookie-cutter, sensation-killing paddles where you can't tell where you’re contacting the ball. So we built the SHIFT to restore the vibrant, \u003c\/span\u003e\u003cspan\u003eresponsive feel \u003c\/span\u003e\u003cspan\u003ethat's been missing since foam took over. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is the first full-foam power paddle you’ll actually feel a genuine connection with. Soft and responsive for patient play, and loaded with power when you choose to attack. It packs accessible firepower that even a 3.5 can harness. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWith the first dink, you’ll sense exactly where the ball makes contact while delivering exceptional versatility, feel, and spin to bend the ball precisely where you want it.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eEngineered from the ground up\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe story of the \u003c\/span\u003e\u003cspan\u003eSHIFT\u003c\/span\u003e\u003cspan\u003e begins with a patent-pending, full-foam core we designed from scratch. Rather than slapping fiberglass on someone else's design, we engineered our own bespoke core.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe carved three blade-shaped channels through the foam that act as flex zones. They expand and contract to pocket the ball, amplifying spin and feedback. The channels graduate from thin at the center to thicker at the edges, preserving a consistent feel across the entire face.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe EVA perimeter peninsula adds forgiveness with adaptive support: beefed up at the throat to expand the sweet spot, and thinned at the top to eliminate the dead zone. We also added a thin outer ring of carbon-infused, expanded edge foam that wraps the perimeter of the face. Denser and stiffer, it delivers greater perimeter weighting for a bigger sweet spot and rock-solid stability.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBecause the core isn’t entirely isolated and still connected to the handle, you get the accessible feedback of Gen 3 paddles without any of the harsh vibrations. You'll enjoy the best of both worlds: a 14mm paddle that plays like a 16mm with enhanced dwell time and a massive sweet spot.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 dir=\"ltr\"\u003e\u003cspan\u003eInnovation you can see\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou'll see what makes the SHIFT different before you even pick it up. The design on the face of the paddle maps out the foam channels beneath it, saving John Kew the trouble. You won’t need to wait for his X-rays to see the tech inside.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAdd in split-shifted edge guards molded from two colors and vibrant color options worth agonizing over, and you've got a paddle that's as striking visually as it is technically.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWhat are you waiting for? Make the SHIFT.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003ePaddle Features \u0026amp; Specs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eUSAP-Tournament Approved\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eSurface: T700 Carbon Fiber\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003ePaddle Shape: Elongated\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eConstruction Type: Hot Mold with Perimeter Foam\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eCore Construction: Full Foam Floating Core with Patent Pending Engineered Flex\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eLayup: \u003cmeta charset=\"utf-8\"\u003eCarbon Fiber x4\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003ePaddle Thickness: 14mm\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eAverage Weight: \u003c\/span\u003e\u003cspan\u003e8.2\u003c\/span\u003e\u003cspan\u003e oz\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003ePaddle Length: \u003c\/span\u003e\u003cspan\u003e16.5\u003c\/span\u003e\u003cspan\u003e in\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003ePaddle Width: \u003c\/span\u003e\u003cspan\u003e7.5\u003c\/span\u003e\u003cspan\u003e in\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eHandle Length: \u003c\/span\u003e\u003cspan\u003e5.6\u003c\/span\u003e\u003cspan\u003e in\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eGrip Circumference: \u003c\/span\u003e\u003cspan\u003e4.125\u003c\/span\u003e\u003cspan\u003e in\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eSwing Weight: \u003c\/span\u003e\u003cspan\u003e120\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\" aria-level=\"1\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eTwist Weight: \u003c\/span\u003e\u003cspan\u003e6.31\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003ePlease note: Product images shown are digital renderings. Final paddle colors and details may vary from what is displayed.\u003c\/em\u003e\u003c\/p\u003e","brand":"Volair Pickleball","offers":[{"title":"Amber and Grey","offer_id":47856840999144,"sku":"810179821456","price":120.0,"currency_code":"USD","in_stock":true},{"title":"Blue and Green","offer_id":47856840966376,"sku":"810179821463","price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0667\/7951\/3064\/files\/VOLAIR_SHIFT_EL_Orange-Gray_14MM_FRONT.jpg?v=1764715641"}],"url":"https:\/\/volair.com\/collections\/shift-48hr-flash-sale.oembed","provider":"Volair Pickleball","version":"1.0","type":"link"}